How Television Has Impacted Technology Essay

Television was introduced in 1949 but very few people had it because it was extremely expensive. The only channels people could watch were NBC and CBS. Television became increasingly popular because it was entertainment without going and sitting in the movie theaters. As TV became more popular, it became more affordable. People would hear about television through word of mouth, news, radio and newspaper. Everybody liked the idea of being entertained and staying at home. By the 1960s most families has TV sets in their living rooms, depending on if they liked being entertained at home. Television in the United States has grown year after year and has made a big impact on American culture in many ways. TV has taken a big part in violence in society, the news, how people are stereotyped, childhood obesity, family values, social interaction, and so much more. In my opinion one of the biggest impacts that television has had on American culture is childhood obesity. Obesity is considered a form of malnutrition in which food energy is stored as fat due to being unused. Child obesity is bred within the home and the television is a major contributor to it. The energy we consume from food needs to be used up by the body on a daily basis through physical exertion. An overweight child devoting a major portion of time to watching television is at risk to becoming obese. Television is certainly a contributor to that obesity. Kids these days are getting bigger and bigger, while television shows are growing and growing. To me, that is a big issue and television affects it a lot. Back in the day children enjoyed going outside to play, getting involved in sports or just anything outdoors. I feel like as of today there are now only about a quarter of the kids that enjoy doing outdoors stuff like that. The other 75% of kids choose to stay inside because most likely there favorite TV show is on or there is a movie that they just have to watch. Those kids are losing their time to play outside and mainly burn and lose calories because they are just sitting there watching TV for hours and hours. Obesity is known to be one of the major health concerns among both children and adults in the United States today. It is suggested by certain groups that children should not watch more than two hours of television a day. This in my opinion is already too much because that is where childhood obesity all gets started. The average child n the United States regularly watches between 2-3 hours of television a day and many children now days have their own television set in their bedroom. Not only are children inactive while they are watching television, they often snack on unhealthy food choices. And like I said, establishing unhealthy food habits as a child can often continue into adulthood. Investi gators have hypothesized that television viewing cause’s obesity by one or more of three mechanisms: (1) displacement of physical activity, (2) increased calorie consumption while watching or caused by the effects of advertising, and (3) reduced resting metabolism. The relationship between television viewing and obesity has been examined in a relatively large number of cross-sectional epidemiologic studies but few longitudinal studies. Many of these studies have found relatively weak, positive associations, but others have found no associations or mixed results; however, the weak and variable associations found in these studies may be the result of limitations in measurement. Even studies for reducing the amount of television intake have been completed. They do not test â€Å"reducing television time† directly, but the results that they get may help to reduce the amount of risk for obesity or help promote weight loss in obese children. â€Å"An experimental study was designed specifically to test directly the causal relationship between television viewing behaviors and body fatness. The results of this randomized, controlled trial provide evidence that television viewing is a cause of increased body fatness and that reducing television viewing is a promising strategy for preventing childhood obesity. † I really think parents need to take a stand to their children by limiting the amount of time they spend in front of the television, before it gets too late and they have an obese child. Removing televisions from children’s bedrooms and putting time limits on the TV may be a good way for parents to reduce the risk of obesity in children. Parents must serve as role models because their television viewing habits influence their children’s. Parents should also limit the frequency of television viewing. Overweight and obese children need to be encouraged to do more physical activity such as walking, playing and limiting their television time. Children may also need structured physical activity times to divert them away from television. â€Å"Although the increase in childhood obesity is not caused solely by television watching, Dr. Reginald Washington points out in the editorial that accompanies the articles, â€Å"Society, as a whole, must realize that to effectively control and prevent this obesity epidemic, all risk factors must simultaneously be reduced. † A study by the University of Liverpool psychologists has shown that it is to be true that obese and overweight children increase their food intake by more than 100% after watching food advertisements on television. Children all over the world are exposed to a huge number of TV advertisements, primarily for fast foods and sweets. Some say that it is not the amount of TV; it is the number of junk food commercials that advertise unhealthy foods and constantly play over and over. It is miserable that people blame television as a result to childhood obesity but the United States is starting to get very lazy when it comes to situations like this, therefore I truly believe TV is one of the dominate reasons of why children are becoming obese. I feel like this impact has been mainly negative on American culture. Television advertisers get talked down to by research groups, wanting them to take away all the unhealthy food commercials. Childhood obesity coming from television watchers makes American culture look very bad. When you find out that all it takes is television sets in a kids bedroom and high-quality shows that make children sit, stare and snack to become obese. It really puts a depressing look on America. In my opinion it is a very negative result because it used to not be this way at all. The parents and children put themselves in the situation to becoming obese and television just is an excuse for whenever they actually are obese. I know I will never let my children or close friends get this way due to excess amount of television watching. I have time to watch all my shows I like during the day and still get a good exercise in. I believe that all people can watch their weight and not become obese if they really try. So I really hope the culture changes and fix its look on television with obesity. I do believe that the internet will be used more wisely than television as a medium for delivering content. Television is an older and dull way of showing and sharing shows, movies and advertisements, while now days the nternet can do the same plus a whole lot more. Internet is a lot easier to get to because so many people have smart phones or laptops to be able to quickly access it. I feel like even now I start to see more and more people of all ages on their laptop/computer/smart phone rather than sitting down and watching television shows. Internet is a new (compared to TV) and entertaining way to access World Wide Web. News and broadcast stations are all starting to put their information and ideas on the internet even before they send them to television. While putting the internet into question about my topic, as much as I hate seeing younger kids run around with their own smart phone and/or laptop, it would really help society. Internet will help a lot more in this situation because children that do have smart phones will be able to play outside and exercise with their phone in hand. If the kids do go outside while on their phone it will stop them from sitting in front of a television set, sitting, staring and snacking. Therefore, it will lower the childhood obesity rate in the United States. Childhood obesity is a very heartbreaking yet occurring thing that television influenced and started in the U. S. It has been a very big impact on television and American Culture. After all, we are all hoping and praying that parents help their children get back to how it was back in the day. Have the children exercising, playing outside, and getting involved in sports that way they only spend approximately one hour watching television. We have to lower the childhood obesity rate and will continue to try and stop every way that is involved in it.

Kubla Khan Essay

Born in 1772 in Ottery. St., T.S.Coleridge lead a very disquiet life in his early childhood. After his father’s death he was sent to the Christ’s hospital school. There he had felt a great emotional vacuum, which was the beginning of his continuos ill health. Charles Lamb, his schoolmate, gave us an account of this period affirming that Coleridge was highly imaginative, who sought refuge in reading old romantic tales as well as Homer, Virgil, and Shakespeare. Perhaps the most influential period in Coleridge’s life was the period when he met Wordsworth in 1795, after he had left Cambridge. It seemed that in the company of Wordsworth, Coleridge found the mental peace, security, and environmental harmony. This had resulted in the sudden flowering of his genius, a sudden release of his creative impulses, and he wrote â€Å"The Ancient Mariner†, â€Å"The Christable†, and â€Å"Kubla Khan†. Much about the composition and subject matter of â€Å"Kubla Khan† can be detected from Coleridge’s Preface to that poem: † This fragment with a good deal more, not recoverable, composed, in a sort of reverie brought on by two grains of opium taken to check a dysentery†¦Ã¢â‚¬  This fact raises the issue of the drug’s effect on the poet’s creative imagination. Early critics assumed that there was a direct and immediate correlation between opium and imagination. In 1934 M.H. Abrams declared that the â€Å"great gift of opium† to men like Coleridge â€Å"was to access to a new world as different from this one; and one which is ordinary mortal†. According to Elizabeth Schneider, opium can only work â€Å"on what is already there in a man’s mind and memory† and † if he already has a creative imagination and a tendency to† recall dreams and visions. Then opium may intensify and focus his perceptions. This last interpretation seems to be the most acceptable one, because this is what really happens to Coleridge. Before he began to dream he had been reading the following words of the same substance, in Purchas’s â€Å"Pilgrimage†: â€Å"Here the Khan Kubla commanded a palace to be built, and a stately garden thereunto. And thus ten miles of fertile ground were inclosed within a wall†. These words, it is quite apparent, formed the background upon which opium worked, encouraging Coleridge’s mind for imagination. The effect opium had on Coleridge’s mind manifests itself while examining the structure of the poem itself. It quite obvious that the third stanza is entirely different from the first two ones, as if was written by a human being whereas the other earlier stanzas seem to had been written by a demon or some divine hand. Coleridge himself confesses that he couldn’t revive the interrupted composition of the first two stanzas that were written under the influence of opium, and that when he returned to his writing â€Å"all the rest had passed away like images on the surface of a stream†. Perhaps that’s why we find it a fragmentary work, filled with strange, unusual imagery, and lacking a rational structure; its rhythms suggest a mind vacillating between conscious and unconscious modes of being. Matter of fact â€Å"Kubla Khan† is reliable to different levels of interpretation. First, the poem could be approached as a descriptive poem that shares the common beautiful characteristics and techniques of most romantic poets, especially when describing natural elements. Still Coleridge described the world of â€Å"Kubla Khan† in terms of the ancient Platonic idea of â€Å"Dualism†; where the world of material existence is described as the world of shadows, and the world of Ideals as the elevated one. Accordingly, â€Å"Kubla Khan† could be regarded as a beautiful expression of the poet’s longing for some ultimate beauty combining the work of man with those of nature and those of pure imagination; to resurrect lost archetypal worlds within the imagination. In this way the â€Å"pleasure dome† that has been established in fulfillment of the orders of the Tartar Prince can be regarded as an attempt to reach such an ideal world. That’s why the first stanza opens with a carefully constructed image of a walled garden containing â€Å"incense bearing trees† and forests enclosing â€Å"sunny spots of greenery†; a description that adds a paradisal spirit into the place Kubla has created. The ideal spirit and holiness of this world has been emphasized in a variety of expressions: in affirming that in this â€Å"stately pleasure dome did† †¦ Alph, the sacred river, ran Through caverns measureless to man Down to a sunless sea†¦ The sacredness of this world has been further affirmed by the fact that it is â€Å"girdled round† and protected from undesirable or unharmonious influences. This scene that has been described in the first stanza stands in contrast to the opening lines of the second stanza; where the poet’s â€Å"But† contrasts the planned classical artifact of Kubla with the romantic chasm; the birthplace of poetic genius and true creativity: But oh! That deep romantic chasm which slanted Down the green hill athwart a cedarn cover! Now the atmosphere is different: the rational order of the garden has been replaced by a scene outside the walls, which is â€Å"savage†, â€Å"wholly†, and â€Å"enchanted†. This natural scene is, indeed, a more perfect symbol of the reconciliation of oppositions in the world of imagination, thereby more eternal. In this stanza we are, also, introduced to the source of that sacred river- Alph- which is seen as symbolizing Plato’s theory of â€Å"Dualism† in terms of Man’s journey through life in search for the Ideal world: it flows from a mysterious source- (Man’s birth)- through â€Å"a mazy† course- (the complexities of life; poetically symbolized by the â€Å"mighty fountain† that â€Å"burst† small stones as if breathing)- to sink tumultuously into â€Å"a lifeless ocean†-(the sea of death). Between birth and death Man is overwhelmed by a dream of permanence- (the shadow cast by the dome of pleasure). This very last symbol has been developed in representing the dome in dream-like terms inaccessible to Man: It was miracle of rare devise, A sunny pleasure-dome with caves of ice! That’s to say the dome itself- by possessing sunny weather and caves of ice- represent a reconciliation of opposites which is impossible to human life. With the beginning of the third stanza the poem seems to take a new tern of thought. Now it gives us a vivid picture of a poet caught in a spell of poetic inspiration, who, once in a vision, saw an abyssinian maid playing on her dulcimer and singing of the wild splendor of mount Abora. At this point the poem becomes reliable to another level of interpretation. It is a poem about poetic creation. With this consideration in mind Kubla Khan, who caused a pleasure-dome and elaborated gardens to be constructed in Xanadu, is a type of the artist whose glorious creation becomes a balanced reconciliation of the natural and artificial. Similarly the poet enters the poem- using first person pronoun- in an attempt to establish his own dome. If only, Coleridge laments, he could â€Å"revive within† him the maid’s lost â€Å"symphony and song†, if only he could recapture the whole original vision instead of just a portion of it, then he would be able to establish â€Å"that dome in air† so that his witnesses would declare him to be divinely inspired and form a circle of worship around him. Being filled with â€Å"holy dread† they would cry:

Articles of Confederation vs. Constitution Essay

The Articles of Confederation and the Constitution each had their own impacts on the United States economy. It can be shown that the drafting of the Constitution reversed the control of economic authority between the national government and the states, specifically regarding the laying and levying of taxes. The stipulations of taxation are clarified in the Articles and the Constitution through Article VIII and Article I, Section 8, respectively. Both statements provide for an easy analysis of taxation considering the means of taxation and how it is assessed, who collects the taxes, and the purpose of these duties. An additional observation can be made regarding the effects of slavery on the Constitution and how that is reflective of the economic impacts of the document. With the comparison of these aspects, a conclusion can be made about the reasoning behind the change of this provision in the Articles. The American Revolution resulted in a substantial amount of debt for the United States. To finance the War of Independence, Congress had borrowed large sums of money by selling interest-bearing bonds and paying soldiers and suppliers in notes to be redeemed in the future (Foner, 200). The Continental Congress owed $42 million at the end of the revolution (Lecture #9). The states lacked a secure source of revenue, so they had to address taxation in their first written constitution, The Articles of Confederation. They used this constitution as an initial attempt to apportion taxes to the states. The Articles of Confederation primarily addresses taxation in its eighth article. According to this article, the government is levying taxes to each state as a whole, based on the value of each state. The taxes collected will be used to fund a single account to pay the charges of war. This is clarified in the document when Article VIII states that the à ¢Ã¢â€š ¬Ã…“common treasury which shall be supplied by the several States in proportion to the value of all land within each state.à ¢Ã¢â€š ¬Ã‚  Furthermore, the document states that any additional improvements of buildings and land will be taken into account for the estimation of the value of the respective state. This stipulation allows the assembly of Congress to increase taxes with any proportional increase in the value of the land within a state. The next  paragraph of the article refers to who will be laying and collecting these taxes. It declares that the dues will be à ¢Ã¢â€š ¬Ã…“laid and levied by the authority and direction of the legislatures of the several States.à ¢Ã¢â€š ¬Ã‚  The main notion to be extracted from the Articles of Confederation is the fact that Congress did not possess the power to levy taxes or regulate commerce by any means. The states retained the ability to adopt their own economic policies. Utilizing this power, several states printed sums of money in order for individuals to pay their debts (Foner, 200). In summation, Article VIII of the Articles of Confederation left Congress with very little financial power as well as a lack of a dependable source of revenue. Due to the need for better regulation of interstate commerce, a group of fifty-five delegates congregated to form the Constitutional Convention, with the objective of drafting an entirely new constitution. The Constitution completely reversed the distribution of authority, transferring numerous economic powers from the states to Congress. This is verified in the first clause of Article I, Section 8 of the document in which it affirms that Congress has the power à ¢Ã¢â€š ¬Ã…“to lay and collect taxes, duties, imposts, and excises.à ¢Ã¢â€š ¬Ã‚  Unlike the Articles of Confederation, which imposed taxes based on the value of each state, the first clause of the Constitution announced a uniform collection of duties, imposts, and excises throughout the United States. From this clause, it can be understood that these taxes will now be collected by Congress, in contrast to state legislatures. However, the purpose of the taxation remains consistent with the first constitution, as they both use the money to pay debts, provide for the common defense, and promote the general welfare of the United States. Additional clauses empowered Congress to regulate interstate and international commerce, as well as borrow and coin money. The Constitution also included conditions that barred the states from issuing paper money, levying taxes, and interfering with commerce (Foner, 205). As stated, these provisions stripped the states of the power they retained under the Articles, and bestowed them onto Congress. Moreover, an emphasis can be placed on the issue of slavery, as it had a significant impact on the economy as well. Slavery was not notably  recognized in the Articles of Confederation, but was implicitly addressed in the Constitution. One prominent acknowledgement of slavery with respect to the economy was the Three-Fifths Compromise. This proclaims that taxes shall be apportioned to States based on the sum of à ¢Ã¢â€š ¬Ã…“free Persons, including those bound to Service for a Term of Years, and excluding Indians not taxed, three fifths of all other Persons.à ¢Ã¢â€š ¬Ã‚  By counting slaves as property as well as three fifths of a person toward the census, people with more slaves owed more taxes (Lecture #9). Congress also found a source of revenue by allowing importation of slaves, yet taxing those that are taking them in. This is indicated in the Non-Importation Clause, which states that à ¢Ã¢â€š ¬Ã…“a Tax or Duty may be imposed on such Importation, not exceeding ten dollar s for each Person (Article I, Section 9). When writing the Constitution, the national government clearly found ways to generate revenue from slavery. In addition, slavery had a large influence on the Constitutionà ¢Ã¢â€š ¬Ã¢â€ž ¢s impact on the United States economy. Article VIII of the Articles of Confederation may have been drastically altered into Article I, Section 8 of the Constitution for a number of reasons. The transfer of power from the state legislatures to the national government that resulted from this provision change can be proven to be a purely economic decision. Due to the overwhelming debt from the war, Congress needed a more controllable, secure source of income. Consequently, the delegates at the Constitutional Convention drafted this section to put control back into the national governmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s hands. With the Articles of Confederation, the states were separate, but equally powerful entities. One can perceive that the national government did not believe the states would be able to succeed with this system in place. The Constitution generated a more unified and collective assembly to work toward c ommon goals. This was made possible by reassigning the economic sovereignty to the national government. In conclusion, the drafting of the Constitution can be simplified to a transfer of economic power to the national government used to generate secure sources of revenue to get out of debt. The Articles of Confederation was merely too passive and vague to create a dependable taxation plan. The Constitution administered a well-defined formulation to allow an easier way for the national government to collect income. Giving Congress a substantially greater extent of economic dominance and the states more limitations, the national government was able to utilize a widespread  amount of resources to implement taxation. Clearly, the change of Article VIII to Article I, Section 8 spawned an absolute change of power from the states to the national government.

Critically contrast the behaviourist approach to psychology with the Essay

Critically contrast the behaviourist approach to psychology with the cognitive approach. You should refer to primary sources w - Essay Example Along with some similarities, there are fundamental contrasts of the behavioral and the cognitive approaches to psychology. First of all, both psychological schools follow different points of view as for the subject of psychological science. Behaviorists consider person’s behavior,  reflected in  the available  objective  observation of  physical processes, as  the only subject of  psychology.  Ã‚   Mental processes, as factors influencing behavior, are not taken into consideration by the behavioral concept. Hempel (1949), for example, claims that â€Å"all psychological statements †¦ are translatable into statements that do not involve psychological concepts,† but only concepts for physical behavior (p. 18). The behavioral theory assumes that after birth all human beings are similar. Thus, the formation of personality is greatly related to the surrounding environment, which is to shape and bring up a future individual. â€Å"Give me a dozen health y infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select†. (John Watson, 1930, p. ... avior, cognitive psychology focuses on internal considerations such as patterns of thoughts, obsessive preoccupations, or the manifest content of one's  dreams. The cognitive approach views the processes of thinking and cognition as the determinant of human behavior. Cognition is the act or process of knowing. It refers to the mental processes of an individual and includes attention, perception, memory, reasoning, judgment, imaging, thinking, and speech. Cognitive psychology states that human behavior is not merely the product of interaction with outward reality. It explicitly acknowledges the existence of internal mental states (such as  belief,  desire  and  motivation), â€Å"Not stimuli and responses, not overtly observable behavior, not biological drives and their transformation, but meaning†¦by adding a little  mentalism  to it.   It focused on the symbolic activities that human beings employed in constructing and making sense not only of the world, but of themselves.† (Jerome Bruner, 1990, p.  2) The cognitive  approach spread  also  to  the study  of emotional and   motivational  areas of  personality. In fact, the behavioral approach is based on the mechanistic materialism, considering human consciousness as an artificial analogue of religious notion of ‘soul’ or ‘spirit’, and it is absolutely rejected by behaviorists. Mental processes also seem mostly as some concomitant inner factors, which are not included in the causal relationships between an individual and actuality.   Only in the world of physical phenomena there are causal links, through which one of the events serves as a reason for another one, being its consequence.  From this point of view, the relationship of stimulus and response (S - R) is accepted as the basic mechanism of the

State law enforcement agencies Assignment Example | Topics and Well Written Essays - 500 words

State law enforcement agencies - Assignment Example There are several law enforcement agencies in a state. Police department is one of the major law enforcement agencies listed in these criteria. US state police has an important role to play in the day-to-day activities needed to keep the society safe and healthy. Peace in society cannot be achieved with out police intervention. The significant duty of the police department is to cater the needs of society by enforcing law and order to the society. Societal harmony can be preserved by he timely involvement of the police department. Thus, crime stop and prevention is also a major duty of the police department. Another important state law enforcement agency is the Public safety department whose primary duty is the protection of people from any adverse problems related to the public safety. Freedom and security of people is just what needed to be achieved by the enforcement of such laws in every state.

Q7 Essay Example | Topics and Well Written Essays - 750 words

Q7 - Essay Example Some of the processing can also be offloaded to UNIX platforms so that the cost of processing is cheaper.(The, 2008). The basic thrust will thus be to integrate the batch processing as a part of the larger applications, and carry out two to three processes in smaller batches. If batch and real time processing are integrated with the processing pushed down as close to the system as possible, on a JAVA platform, efficiency can be improved. Performance would also improve if the data for the batch processing is cached and placed in the same subsystem as the other major online processing activities that are going on concurrently. The Company could opt to use IBM’s batch processing model (www.publib.boulder.ibm.com), which are JAVA applications for which a patch has to be built so that a batch application can be run. Another option for the Company is to consider using database servers to run these applications. While the HP Integrity r X8640 database can process 76,726 payroll checks with 3000 concurrent users, the IBM power6 based p570 DB server can process 74, 257.(www.h71028.www7.hp.com). In terms of order to cash lines however, the hour batch output is much higher with the IBM system – 94,757 as compared to HP’s 81,477. The HP system costs less, because it is only 3/4th of the IBM price, hence the Company can assess which application better suits their needs. 2. Improvements in mobile applications have led to a change in workplace paradigms. For instance, technology that integrates mobile computing and workflow management technologies enables the creation of a mobile workforce that can perform streamline work activities on the field. One example of such a mobile application is the rise in mobile printing, which enables automated data collection at the site of the transaction itself.(Albright, 2004). This is especially useful in the field of sales and postal applications as well as transportation and logistics.

Network Monitoring Essay Example | Topics and Well Written Essays - 1750 words

Network Monitoring - Essay Example This essay is based on the primal reasons for government to regulate and examine information gathered or communicated by individuals either within the country or without. In line with the thesis statement, this essay is essentially centred at providing information/evidence as to why the government should be solely in charge of networks that keep the various communications within a country. To form a valid argument, we will examine the United Kingdom's pursuit to control information. The United Kingdom government has always been faced with the need to secure information within the country mainly to help ensure that no threat is forthcoming at least not through the communication networks. This has been a debate for a long time and has seen the two main parties in the Kingdom draw various opinions. While the labour party wanted the formation of a single database for storing individual communications, the conservatives wanted a monitoring system which would ensure information is filtered; only that information which poses a threat to the people is stored. This they said was due to two facts; one, the government would infringe on the privacy of individuals something that had been done in the past but which they wanted a departure from. Of concern however is not how the politicians fought for the balance between security and privacy but the main point I want to draw is that they all agreed on the need to monitor information; notably, for the sole reason of security. In the same way, the United Kingdom government through its home secretary found the need to monitor information. The following part thus gathers the various parts of concern for these individuals and examines the information handled within and without the government quarters to help cement the need to monitor information. PART TWO-Government and Networks Government and Information Understanding the above discussed network components will help in the discussion of the government's need to secure networks for the purpose of security promotion and maintenance; especially, with the growing threats of terrorism, fraud cases and other major scandals. (Barret et al 2006) These have caught the government either unprepared or have overwhelmed government forces due to the extent and level of the technology used. This necessities that the government prepares fully for such occurrences or situations and since it is usually not possible to harness the entire human knowledge and make use of the same in developing government networks, it is then important for it to ensure that the information and methods used by these outside developers is monitored or regulated. Notice that the use of outside developers means those that are not part of the government. The other point of concern is that the corporate as well as the entire private sector has embarked in developing powerful technological equipments which enable the coding and encoding of data transported to allies of these companies or entities. If this is not monitored, then the security of the nation is likely to be in jeopardy as this information if not traced or decrypted, may contain matters likely to affect the well being of the society. Thus in conclusion, the government is definitely the one to control the amount of data that flows within the networks as it is the

Saving the world Essay Example | Topics and Well Written Essays - 750 words

Saving the world - Essay Example Notably, a vast majority of the tiger population is indigenous to the southeast and far-east Asia (Chundawat et al. 1). Due to continued conflict between tigers and humans, at least three subspecies of tigers are presently extinct while the remaining subspecies are under threat of extinction. In fact, the International Union for Conservation of Nature (IUCN) has classified the remaining six subspecies of tigers as endangered with at least two subspecies being termed as critically endangered and on the brink of extinction (Chundawat et al. 1). Saving tigers is of critical importance since tigers are magnificent creatures, which are renowned for their ferociousness and prowess, and act as a major attraction to the wild scene. Consequently, tigers enhance revenue levels of the tourism industry (Dinerstein 510). The beauty and power inherent in the tiger species is beyond doubt. Tigers play an integral role in maintaining equilibrium in the ecosystem. Tigers are a significant link in the food chain, thus play a crucial environmental role. The tiger is an emblem of wilderness and typifies the well-being of the ecosystem. Therefore, saving tigers is tantamount to conserving the entire wilderness ecosystem. Tigers play a vital role in maintaining the health of the wilderness ecosystem since they represent top carnivores at the peak of the food chain. Consequently, the removal of such a top carnivore from the ecosystem can negatively impact the equilibrium of the ecosystem, for instance, by causing a marked abundance of herbivores within the food chain (Karanth et al. 173). Tigers, alongside other notable carnivores such as lions and leopards act as a pivotal control mechanism for herbivores in the wild. The habitats formerly set aside for tigers have reduced quite dramatically as a result of continued human intervention (Sanderson et al. 2). As a consequence, the global tiger population has diminished dramatically over the course of one century. In most countries, tig ers have been hunted for their body parts and skin, which are sold on the international black market. The international trade of tiger parts is presently a multi-billion dollar industry, which extends across all continents. At least one century ago, there were approximately 100,000 wild tigers; however, today, there are only about 3200 wild tigers (IUCN 1). Today, there are more tigers in captivity, for instance, in Texas, than there are wild tigers in their indigenous land (Asia). If the present trend ensues, the tiger population will dwindle and tigers will soon join animals such as mammoths on the extinct species list (Karanth and Sunquist 260). Current conservation efforts targeted at saving tigers are proving to be relatively ineffective since wrong practices such as poaching of tigers continues in the wild. In addition, if efforts to save the species fail, future generations will be unable to appreciate the majesty of these creatures as the only evidence of tigers will be foun d in museums. Furthermore, if tigers become extinct, they will subtract a significant part of the food chan, ultimately creating a lack of balance in the wild. Saving the existing tiger population is quite feasible, especially considering the urgency with which conservers are seeking and employing innovative ways of saving the species

Writer's choice Term Paper Example | Topics and Well Written Essays - 750 words - 2

Writer's choice - Term Paper Example (Independence, n.d.) His father, a candle and soap maker, wanted Benjamin to become a clergyman. Because his father did not have enough money, Benjamin only went to school for a year, apprenticed under his father, and eventually apprenticed for his half-brother, James, who owned a printing shop. Benjamin loved to write, but he never got a chance to publish his work. It was during this time that he wrote the fourteen famous letters from Silence Dogood, a secret character Franklin created for himself. The letters were sent to James’ printing house and published in The New-England Courant. When James found out Dogood was actually Benjamin, the siblings disagreed and the younger Franklin moved to Philadelphia. Benjamin consequently became the publisher for The Pennsylvania Gazette when he was about twenty-four years old (Hovde, 2002). He gained popularity for printing Poor Richard’s Almanac which contained weather forecasts, household tips, puzzles, etc. (Green & Stallybrass, 2006) There is a lot to tell about Benjamin Franklin since he dabbled in many industries when he was alive. Aside from being a renowned printer and writer, Benjamin Franklin was also a diplomat. He was the first United States Minister to France and served from 1778 – 1785. Scholar Leo Lemay referred to Franklin as â€Å"the most essential and successful American diplomat of all time.† (Green & Stallybrass, 2006) Not only was Benjamin Franklin adept in being a publisher and a diplomat. He was also a very brilliant inventor. During his lifetime, Franklin managed to create what is commonly known as bifocals, lightning rod, glass harmonica and Franklin stove. (Independence, n.d.) Three of these are still popular today. Bifocals are a type of eyeglasses which have upper and lower halves. The lower halves were usually used for reading or viewing things that are near, while the upper halves are used for looking at distant objects. As Franklin grew older,

The Great Grimke Sisters Essay Example for Free

The Great Grimke Sisters Essay I am truly a fan of these sisters ( Angelina Grimke and Sarah Grimke ).They were amazing women and completed many tasks despite what others were doing to stop them.They conquered many problems and evils in their time.So here is their story.ENJOY!!!!!!! Angelina Grimke and her sister Sarah Grimke were legends in their own lifetimes. Together these South Carolina sisters made history: daring to speak before â€Å"promiscuous† or mixed crowds of men and women, publishing some of the most powerful anti-slavery tracts of the antebellum era, and stretching the boundaries of women’s public role as the first women to testify before a state legislature on the question of African American rights. Their crusade, which was not only to free the enslaved but to end racial discrimination throughout the United States, made them more radical than many of the reformers who advocated an end to slavery but who could not envision true social and political equality for the freedmen and women. And the Grimke sisters were among the first abolitionists to recognize the importance of women’s rights and to speak and write about the cause of female equality. What made Angelina and her sister Sarah unique within abolitionist circles was neither their oratorical and literary talents nor their energetic commitment to the causes of racial and gender equality. What made them exceptional was their first-hand experience with the institution of slavery and with its daily horrors and injustices. Abolitionists like William Lloyd Garrison, the editor of the Liberator, and Theodore Weld, who Angelina married in 1838, could give stirring speeches about the need to abolish slavery, but they could not testify to its impact on African Americans or on their masters from personal knowledge. Angelina Grimke was born in 1805, the youngest of fourteen children born to John Grimke and Mary Smith Grimke. As the daughter of one of Charleston’s leading judges, she could look forward to a life of luxury and ease, her comfort assured by the presence of slaves trained to respond to her wishes. As an eligible young woman, she could have enjoyed the lively social life of Charleston’s planter society with its balls and dinner parties that would have led eventually to a good marriage and an elegant home of her own. But Angelina Grimke chose a different path: Like her older sister, Sarah, she left the South and devoted her life to racial and gender equality. In the early nineteenth century, the causes that the Grimke sisters espoused placed them among the most radical Americans of their day. Angelina’s self-imposed exile from her family and her hometown was not the result of a personally unhappy childhood. Although her own mother was somewhat distant, her older sister Sarah doted on her and, as the youngest member of the family, she was often the center of attention. But in the world around her, Angelina witnessed suffering that disturbed her: a young slave boy who walked with difficulty due to the whip-mark scars on his back and legs; family slaves who were mistreated and abused; and screams of pain from the nearby workhouse, where slaves were dragged on a treadmill, suspended by their arms. It was not in Angelina’s character to remain silent about these injustices. Under the guidance of a tiny local congregation of Quakers, she renounced materialism and its comforts and began a regime of austerity and moral and religious introspection. But Angelina was not content to pursue her own salvation quietly. Having reformed herself, she set out to reform her family, eager to change the views of her mother, sisters, and brothers, and anxious to enlighten them as she believed herself to be enlightened. Compelled to speak out, she antagonized her family by criticizing their love of finery, their idleness, and above all, their acceptance of slavery. Perhaps to her surprise, she could not win over her mother or her siblings. â€Å"I am much tried at times at the manner in which I am obliged to live here,† she wrote in her journal. By 1829, she had resolved to live there no longer. In November of 1829, Angelina moved to Philadelphia, where Sarah had already settled. While most Philadelphians did not share Angelina’s abolitionist sentiment, she did find a small circle of anti-slavery advocates. Still, she was uncertain what she could do for the cause of abolition. She began attending anti-slavery meetings, encouraged by some male abolitionists’ call to women to become activists in the movement. In 1835, she was disturbed by violent riots and demonstrations against abolitionists and African Americans in New York and Philadelphia, and by the burning of anti-slavery pamphlets in her own hometown of Charleston. When William Lloyd Garrison published an appeal to citizens of Boston to repudiate all mob violence, Angelina felt compelled to send the noted abolitionist a personal letter of support. â€Å"The ground upon which you stand is holy ground,† she told him, â€Å"never-never surrender it . . . if you surrender it, the hope of the slave is extinguished.† Agitation for the end to slavery must continue, Angelina declared, even if abolitionists are persecuted and attacked because, as she put it, â€Å"This is a cause worth dying for.† Garrison published Angelina’s letter, never thinking to ask permission to share her private thoughts with his readers. Her friends among the Quakers in Philadelphia were shocked and Angelina was embarrassed, but her career as a public figure began on the day that issue of the Liberator came out, a career both meteoric and pioneering. Angelina and Sarah became the first women to serve as agents for the American Anti-Slavery Society. In January and February of 1837, the sisters toured New York State, filling churches with the sympathetic, the curious, and the hostile. Angelina proved to be a dynamic and persuasive orator and was quickly acknowledged as the most powerful female public speaker for the cause of abolition—unequaled by many of the male orators who traveled the reform lecture circuit. From New York, the Grimkes went on to New Jersey. Back again in New York, this time in Poughkeepsie, the sisters spoke for the first time to a mixed-gender audience. Although skeptics had warned that two women speaking in public on political issues would damage the already controversial anti-slavery movement, the Grimkes’ first tour was widely regarded as successful. By May, the sisters were prominent figures at the Anti-Slavery Convention of American Women, held in New York City in 1837. Two weeks after the convention ended, they were off to Boston to begin an exhausting speaking tour of New England. There, on June 21, 1837, the sisters again addressed a mixed audience of women and men, this one far larger than the audience in Poughkeepsie. From that evening on, there were no gender restrictions for their talks. â€Å"It is wonderful,† Angelina wrote, â€Å"how the way has been opened for us to address mixed audiences.† But opposition to women in the public sphere had not vanished. Repeatedly, Angelina found herself forced to defend a woman’s right to speak on a political issue. Each time she countered criticism by pointing out that women were citizens and had civic duties as serious as men’s. Turning, as she often did, to the Bible, she cited the active role of women in civic and religious affairs in the text. However, many New Englanders were not convinced. On July 17, in Amesbury, Massachusetts, two young men challenged Angelina to a debate over slavery and over women’s right to a public voice. It was the first public debate of this type between a man and a woman. An eyewitness described Angelina as â€Å"calm, modest, and dignified in her manner† and declared that she had â€Å"with the utmost ease brushed away the cobwebs, which her puny antagonist had thrown her way.† Angelina and Sarah not only spoke but wrote about slavery and about the rights—and responsibilities—of women. Even before Angelina received the invitation to become an anti-slavery agent, she had written an Appeal to the Christian Women of the Southern States, calling on her old friends and acquaintances in South Carolina to become active participants in the movement to end slavery. â€Å"I know you do not make the laws,† she wrote, â€Å"but I also know that you are the wives and mothers, the sisters and daughters of those who do.† She advised them to read on the subject, to pray over it, to speak on it, and finally to act on it. It was advice that echoed her own odyssey to abolition. When copies of the Appeal reached Charleston, the local police warned Mary Smith Grimke that her daughter would be imprisoned if she ever set foot in the city of her birth again. Angelina addressed her next major publication to the women and men of the North, especially those like the educator Catherine Beecher who advocated colonization as the solution to the racial problems of the country. In Letters to Catherine Beecher, Angelina rejected what she called the exile of African Americans and accused those who embraced colonization of racism. Black Americans were entitled to â€Å"every privilege, social, civil and religious† that white Americans enjoyed. With passion Angelina declared that she was â€Å"trying to talk down, and write down, and live down† the prejudice that stood in the way of true equality. It was this frontal attack on racial prejudice that marked Angelina Grimke as far more radical than most of the nation’s abolitionists. Although Sarah was a poor public speaker—unlike Angelina, who mesmerized audiences—she was Angelina’s equal when it came to the written word. In July 1837, the first of Sarah’s remarkable â€Å"Letters on the Equality of the Sexes† appeared in the New England Spectator, with its simple but powerful demand: â€Å"All I ask our brethren is, that they will take their feet from off our necks, and permit us to stand upright on that ground which God designed us to occupy.† In combination with the sisters’ abolitionist activity, this feminist tract galvanized the opposition. Before the month was over, the Congregational General Association had approved and issued a â€Å"Pastoral Letter† that denounced women who transgressed the boundaries of their â€Å"proper sphere.† Despite the letter, New England crowds flocked to hear the Grimkes throughout August, September, and October, and the sisters kept up a grueling pace, sometimes speaking at six meetings a week. By the end of the fall, Angelina was gravely ill, weakened by emotional as well as physical fatigue. But on February 21, 1838, she had recovered enough to make history once again, becoming the first woman to speak before a legislative body in the United States. â€Å"I stand before you,† she told the members of a committee of the Massachusetts legislature as well as a crowd of enemies and supporters in the galleries, â€Å"on behalf of the 20,000 women of Massachusetts whose names are enrolled on petitions [which] relate to the great and solemn subject of slavery.† And, as she had so many times before, Angelina pleaded the cause of the African American, describing the cruelty she had seen with her own eyes in her native South and the racial prejudice she saw around her in the North. Throughout the months of her work with the anti-slavery society Angelina had come to know the idiosyncratic and dynamic Theodore Weld, the abolitionist leader known as â€Å"the most mobbed man in America.† On Monday, May 14, 1838, Weld and Grimke married. These two activists saw their union as a coming together â€Å"not merely nor mainly nor at all comparatively TO ENJOY, but together to do and dare, together to toil and testify and suffer.† Two days after their wedding, Angelina and Theodore attended the anti-slavery convention in Philadelphia. Feelings ran high in the city as rumors spread of whites and blacks parading arm in arm down city streets, and by the first evening of the event, a hostile crowd had gathered outside the convention hall. Sounds of objects being thrown against the walls reverberated inside. But Angelina Grimke rose to speak out against slavery. â€Å"I have seen it! I have seen it!† she told her audience. â€Å"I know it has horrors that can never be described.† Stones hit the windows, but Angelina continued. For an hour more, she held the audience’s rapt attention for the last public speech she would give. The next morning, an angry mob again surrounded the hall, and that evening, set fire to the building, ransacked the anti-slavery offices inside, and destroyed all records and books that were found. Angelina Grimke’s career as an anti-slavery speaker ended that night in Philadelphia. But she and Theodore continued to write, producing American Slavery As It Is in 1839, a documentary account of the evils of the Southern labor system. Over the next few decades, the Grimke sisters and Weld would earn a modest living as teachers, often in schools that Weld established. All three kept abreast of political developments and attended anti-slavery meetings. When the Civil War came, Angelina strongly supported the Union effort. She had hoped for a peaceful means of freeing the enslaved but had come to accept the reality that force was needed. Sarah Grimke died at the age of 81 in December of 1873. Angelina, who had been paralyzed for several years because of strokes, died on October 26, 1879. Theodore Weld survived until 1895. All three had lived to see the end of slavery and the rise of a women’s rights movement. In 1863, Angelina had written: â€Å"I want to be identified with the negro; until he gets his rights, we shall never have ours.† Over her lifetime her work had been guided by a vision that both racial and gender equality would one day be realities. Those of us who study the abolition of slavery and the winning of the suffrage for women recognize her role in achieving both.

Jasmin Vardimon Company

Jasmin Vardimon Company Jasmin Vardimon Company (JVC) is one of Britains most pioneering physical dance theatre companies, creating work that excites both the eye and the mind by pushing the boundaries of human physicality whilst engaging in universal, contemporary themes that strike an emotional chord.[1] In this piece of work I will be discussing one of Britains leading Contemporary Choreographers, Jasmin Vardimon. I will discuss her history, how she rose from the Kibbutz in Israel, to become one of the most influential and dynamic choreographers in Britain today. I will discuss her companys origin, her most important work to date, achievements and awards that she has received and how she is influencing the contemporary dance world in Britain and abroad today. Biography Born and raised on a Kibbutz in central Israel, Jasmin Vardimon has become a significant element within the British dance scene. Before turning to dance, Vardimon done military service at the age of 18 for two years, she also worked as a psychological interviewer, studying and interviewing people. She has made a name for herself throughout the years after first joining the Kibbutz Dance Company, which is one of Israels principal dance companies, before going on to win the British Council On the Way to London award in 1995.   After moving to London in 1997, Jasmin Vardimon founded her own company Zbang, which is now know as Jasmin Vardimon Company. Influences Throughout the past decade Jasmin Vardimon has developed a strong recognisable artistic voice in the contemporary world. Vardimons work is centred around the human behaviour, which is portrayed through the storyline of each piece. Vardmons choreography is Renowned for dynamic, funky and highly physical choreography that is thrilling to watch[2]. From personal experience of seeing Jasmin Vardimon show called Yesterday in the McRoberts Theatre, Stirling, I felt the performance was one of the few shows that I have seen, were I was unable to take my eyes off the dancers. The physical demands that the dancers face, such as the fluidity of the complex movements and how all the dancers have each series of sequences in perfect unison, also the way they were able to interpret each characters. The characterisation made the choreography and storyline so believable. In my opinion the show was absolutely breath taking. I read see and hear all the time and get influences from many little things, mostly from real life.[3] Human behaviour is a big influence in Jasmin Vardimons work, and this is strongly seen in her choreography. I believe that the psychological work that she did previous is one of her main inspiration when creating as she has a great understanding of the human psyche. Vardimons style merges together physical theatre and dance, with the outcome being energetic, explosive, beautiful with quirky character. Another influence in Jasmin Vardimons work is multimedia technology. In many of her works strong visual effects have been used to make the pieces come to life. Video recordings, video playback, special effects and complex lighting have been used to create the mood and atmosphere for the setting. When creating movement, Vardimon works hand in hand with her dancers giving them a chance to help create material, from which she will develop further, I work, a lot, with task orientated techniques so I would give [the dancers] a task and see how they react to my idea and then Ill take it from there.[4] Important works One of Jasmin Vardimons most important works to date I believe would have to be Yesterday. This production was choreographed for her company, Jasmin Vardimon Company, for their 10th anniversary tour, which began touring in Autumn 2008, and is still touring at present. YESTERDAY is a retrospective new piece featuring some of the most breath-taking duets, striking solos andiconic moments selected from the companys repertoire: Justitia, Park, Lullaby, Tà ªte, Lurelurelure and Ticklish.[5] As well as using material from those previous works, Vardimon has added in new highly convincing, exciting and complicated choreography to make the show come alive. With a wide range of multimedia technology being used to enhance the effect the audience will perceive, this show as having phenomenal reviews from critics. Jasmin Vardimon explains in an interview with Neil Nisbet in article 19, that this piece is not a new piece of work, but a collaboration of all her previous work she has done with her company Jasmin Vardimon Company, (JVC). As well as having and choreographing for her own company, Jasmin Vardimon has worked with many other companies Hellenic Dance (Athens), CandoCo, WID, Bare Bones, Transitions and curated the Dance Ballads Festival at the Oval House[7]. In 1998 Vardimon was Associate Artist at The place and from 1999 to 1005 she was a Yorkshire Dance Partner. She is currently Associate Artist at Sadlers Wells in London since 2006. During the past decade Jasmin Vardimon as receive numerous awards for her choreography and contribution to the contemporary dance world. Some of the many awards she has won are, Jerwood Choreography Award (2000), the London Art Board new Choreographers Award in 1998. She was also nominated for the Best Female Artist award at the Critics Circle National Dance Award in 2003. Jasmin Vardimon Company, is a international company performing in some of the highly profiled theatres around the world. The 10th anniversary tour is the biggest tour, the company has done to date, performing nationally and internationally in Europe and Asia. The company is based in Brighton though does not have a permanent residence there. The contribution Jasmin Vardimon is giving back to the contemporary world is through her educational outreach programme. There are two main workshops given, choreography and Repertoire, which is adapted for all levels. The workshops help to give dancers, amitoure and professional the chance to see how Vardimon works, also giving the dancers the chance to develop dance and theatre skills. The workshops can be tailored for the participants. They can be pure dance and physical theatre, or have a deeper look at social contents and problems such as bullying and illness. The workshops are run by members of the JVC giving the chance to learn first hand what its like to work in such a inspirational company. [1]http://www.jasminvardimon.com/media/press/JVC_Yesterday_PR.pdf,   PRESS RELEASE 15 July 2008 [2] www.Parktour.co.uk [3] http://www.londondance.com/content.asp?CategoryID=1509 [4] http://www.article19.co.uk/06/interview/jasmin_vardimon_1.php [5] http://www.jasminvardimon.com/productions.htm l [6] http://www.jasminvardimon.com/productions.html, The Times [7] http://www.jasminvardimon.com/who.html#jasmin bib http://www.britishcouncil.org/arts-performance_in_profile-2009-british_council-jasmin_vardimon_company.htm http://www.sadlerswells.com/show/Jasmin-Vardimon

Contemporary Issues in Marketing

Contemporary Issues in Marketing In an era of Super smart-phones, high-speed internet, and convergence of digital media in day to day life, it is important that traditional marketing techniques to evolve along with the digitisation of advertising, sales promotion and brand management. Marketing has moved on from basic advertising and sales promotion, to a more personal and customised approach towards customers, delivering a whole new level of involvement and experience to the consumers. Marketing is the The management process responsible for identifying, anticipating and satisfying customer requirements profitably.(The Chartered Institute of Marketing) Marketing requires constantly adapting to the changing consumer needs, and satisfying them in a way that is better than the competitors, in a profitable manner. In todays highly evolved and competitive business environment, it is indispensible to employ the aid of technology in marketing, the fact that technology has a transformational impact on the marketing is done cannot be ignored. Technology is changing the way companies interact with their consumers; marketing is becoming more focused on technology to increase the sales and returns on investment (ROI). Stephen Diorio shares his views on technology and marketing, Over the next ten years, rapidly changing technology will impact most aspects of sales and marketing strategy and management, (Diorio S.G, 2002) Google is one of the best examples of companies that have successfully employed technology in their marketing strategies. The firm started up as a small search engine in 1998 and today has an estimated worth of more than $35 billion, employing more than 20000 people. In the further sections, I will be discussing how google uses technology in its marketing operations, and the specific areas in which they are employed. Marketing Research Marketing researchÂÂ  is the systematic gathering, recording, and analysis of data about issues relating toÂÂ  marketingÂÂ  products and services. (McDonald. M, 2007) Marketing Research helps a company determine, whether its current portfolio of products is satisfying the consumer needs, and what improvements can be made in new products, and whether consumers will accept a new product or not. Google is well known for its search refinement and optimisation over the years, it has consistently been successful in understanding what consumer is searching for, and putting up relevant advertisements on their search results. Let us discuss what technologies google uses for its marketing research: Anonymous Data statistics collection: Google analyses data that it receives from its search engine like the search keywords, location of user, age group, etc. And uses the data to deliver more optimised and local search results to the user, providing a more precise and effective way of advertising. The data that Google collects is anonymous and is used for demographic classification only. Also if there is a bug or error in Googles search, it sends an error report to the company, so they can work on fixing it and improving its results in future. This is a very effective marketing research technique is it does not involve much cost, and is based on reliable data that is generated on the companys own servers. This market research method is an example of excellent consumer involvement; the data collected is with express permission of the users solely for improvement purpose, and Googles privacy policies clearly states that it is collected anonymously with no storage of the users personal information. Also there is an option for opting out of the research for anyone who does not want their data to be analysed. (Source: Google Privacy Policy) Google Analytics: Google analytics is Googles web analytics solution; it generates insights into its websites traffic, total number of visits, subject of interest, location of users, etc and other statistical data which in turn the increases the effectiveness of marketing by identifying and analysing the preferences of the consumer and the product that they are searching for. It helps Google create better targeted and strategically placed ads. Google also offers the analytics solution to many large corporations and companies helping them place their ads at strategic locations and increasing their return on investment or ROI. It delivers sophisticated data to Google regarding its website traffic, and its gain/loss of market share against its competing companies. The technique is an entirely new approach compared to traditional marketing research methods like surveys and seminars, as this is totally computer generated research based on raw data collected from real life users, and also it is more mathematically correct and precise. Analytics can collect data from tracking mobile devices, location based website tagging and comparing the relevance of search terms to actual results. A very recent example of this tools utilities is when it surfaced that Bing, Microsofts proprietary search engine was copying Googles search results and algorithms, and Google was able to discover this scam with its analytics tool. Amit Singhal from Google stated in his press release, Some Bing results increasingly look like an incomplete, stale version of Google results a cheap imitation, (BBC News, 2 February 2011)http://blog.hubspot.com/Portals/249/images/search.referrals.png Insight Search: This is an interactive tool that Google uses to compare various search terms that are similar, and based on consumer interest, it suggests the best suited keywords and terms that must be used to increase advertisement revenue, it is a highly technical tool primarily working on elaborate programming algorithms, which is unique to Google. An example of this is given below. If Google is to place an advertisement for an automobile manufacturer, with the help of Insight search it will be able to predict the message that best resonates the ad. For marketing a new car model it shall know what feature must be highlighted like fuel efficiency, safety, good looks, etc. With Insight search as we can see the most apt search term will be car safety as consumers clearly show more interest in that criteria over the othersC:UsersChiragDesktopinsights_96693_en-time.jpg Source (Google insight Website) Google Insight uses an advanced intelligence algorithm called MYSql that filters the search results and provides suggestions that are more feasible and more likely to capture consumer interest; this reduces the amount of junk advertising and also offers more refined search results. This is a good tool for marketing research as it decreases the chance of misplaced advertising, which is Googles largest source of income. Marketing Communication Marketing CommunicationsÂÂ  areÂÂ  messagesÂÂ  and related media used to communicate with a market. Marketing communications is the promotion part of the Marketing Mix or the four Ps: price, place, promotion, and product. (Clow. K, Donald.B). It is essential for any company to reach out to its consumers effectively, thus marketing communication is very important for successful business. Google has a very technology oriented approach for its marketing communication; it promotes its advertisements and promotions in entirely non-conventional ways, let us examine the methods Google uses for its marketing communication purposes: Ad-Words: Google Ad-Words is Googles main advertising program and the prime source of income for the company. Ad-Words triggers advertisements based on the words that a user is searching for, it delivers relevant ads on various websites where advertisers want to place their ads. Ad-Words operates on the Pay Per Click (PPC) model, where Google gets paid for each Click that an ad generates, and advertisers have to pay Google for the number of times their ad is clicked on. The main features of Ad-Words are that it provides a non-geographical mode of advertising, it can place an advertisement on any website and not just its search page, which means that consumers have a ready accessibility to a plethora of products and services from the comfort of their homes. And for the advertisers, this is new and highly technological approach compared to traditional advertising methods like Hoardings, TV advertising, Radio advertising, etc, also it is interactive in nature. The most differentiating feature of Ad-Words is that the advertisements are customised for each and every user, It does not bombard the consumer with irrelevant ads and distracting pop-ups, it delivers the exact results the person is searching for, in simple and convenient text-based banners. For example: If a person is searching for Holiday trip to Bahamas, then Google brings up the advertisements of travel agencies that offer the cheapest and the best deals for holidays to the Bahamas, and also other holiday packages to similar locations. This is nothing short of a revolution in the advertising industry; in 2010 Googles revenue from Ad-Words advertising was US $28 Billion. (Source: Investor.google.com) Click To Call: The Click to Call service offered by Google is a marketing communication initiative that was started in 2007 by Google; through Click to Call, advertisers are allowed to put up their phone numbers on Googles website, and users can click on their advertisement to call them, Google connects them to the advertiser and the calling expenses are paid by Google. This is similar to Pay per Click advertising, but offers a whole new level of interaction to the advertisement. Google has also integrated this system of Click to call function on their new Phone operating system Froyo, whereby consumers search a map for a nearby outlet and by tapping on it can directly call the advertiser. This is a considerable innovation in marketing communications. (Source: Google ClickToCall official webpage) Google Checkout (Online Payment Integration): Thinking one step ahead of just searching for products and services online, Google integrated the Search and Buy process, with the help of Google Checkout, Consumers can save their bank account details on Googles secure web servers, and when they are searching for something on the web they can simply buy it and make the payment for the product with the click of a button, and the product is delivered to their doorstep. A consumer simply has to sign up with Google Checkout and register their details once; after that whenever they want to buy something with the help of Google Checkout they just have to click on it and verify their identity with security options like passwords, etc to prevent fraud. Also Google checkout comes pre-installed on smart-phones with Google operating system Android making it even more accessible. For example: If a person is searching for Dan Browns Book, The Da Vinci Code on Google, it will return the search results, and the person can simply click the Buy button on the website from their computer or phone, and the payment for the book will be made and it will be directly delivered to their specified address. This simplifies the process of online to a great extent. At the moment the products that are supported with the online payment systems are Books, CDs, and Media files, Google mobile handsets, and software. As more traders sign up for Google Checkout the product portfolio will expand and provide more options to Google users NFC Marketing: This is one of the latest technologies in marketing, also known as NFC or Near Field Communication; it uses special radio frequency waves to communicate with devices like smart-phones, pdas, etc. NFC can be used to tag places and objects with RFID tags that can be read by other devices by simply tapping on them. NFC can also be used to make payments with a smart phone by just swiping the device over the RFID (Radio Frequency Identification Device) Reader, this renders the need to carry around cash and debit cards useless. Google is integrating the NFC chip into its smart phones, and is setting up NFC Hotspots all over large cities, to implement the new technology. This can be considered a breakthrough technology for the coming years. According to Claire Swedberg of RFID Journal, ÂÂ  GoogleÂÂ  has been testing anÂÂ  RFID-enabled service aiming to link local businesses with customers. The service, known asÂÂ  HotspotÂÂ  debuted in November 2010. (Swedberg. C, 23 February 2011) New Product Development New product developmentÂÂ  (NPD) is the term used to describe the complete process of bringing a newÂÂ  productÂÂ  or service to market. (Ulrich.K, Eppinger. S, 2004). NPD is the preliminary step in developing a product or service, it involves a series of steps in order to introduce a new product in the market. NPD is essential to keep up with the changing technology and market trends.http://t1.gstatic.com/images?q=tbn:ANd9GcTgI2lqnURK33cJWjLaFAQlzQaU0rxXHSClOyJk_LUQ6xL68R7Ebg Google is a company with a large number of products under its portfolio, to name a few we have, Google Search, Google Mail, Google Maps, Google Checkout, Google Ad-Words, Google Documents, YouTube, Books, Android operating system, etc. Google has developed a number of successful products over the years. This is because Google insists on releasing products that are more appealing consumers, and has been able to remain successful by launching the products in market before the competitors, mostly in the form of Beta testing and pilot projects. Let us take few examples of how Google integrates the latest technology into some steps of its New Product Development process: Idea Generation: For most organisations the process of idea generation involves Brainstorming sessions, and SWOT analysis, but Google takes a new technological approach for idea generation. Every year Google holds the CodeJam competition at its head-quarters in Mountain View, California. In this competition it invites new engineers and programmers, in order to identify top talent among them, the participants have to solve arithmetic and structural problems, and also they are asked to come up with new ideas for products and software. This is an innovative and technical way of generating ideas, and many of Googles services like the Android operating system are a result of this. (Source: codejam.google.com) Prototyping: Prototyping involves producing a physical product prototype. Google is running a pilot testing programming for its new Google Chrome OS, to run the operating system Google has made the CR-48 laptop, to test its efficiency and compatibility with hardware. It is allowing application developers and daily users to use a prototype laptop given out for free, and provide usage information to Google, so that it can perfect the product for a full featured launch in the market. (Source: Chrome Os Pilot Programme Website) The advantage of prototyping products is that it provides a real life test result of what is expected from the product, and as a wide range of users test it, more information can be collected regarding the product. If the prototype receives good reviews, then the product can be considered feasible for a market launch. Beta Testing: Googles main competitive advantage comes from the fact that it always launches new products in the market before its competitors; this is because it always releases its potential products in Beta stage. And if later on if any rectification is needed in them, it rectifies them and makes the final launch, this is advantageous as by the time the final product is launched; it already will have a consumer base and will be accepted quickly by the market. Beta testing is the testing and improving of unfinished software, Beta testing is very useful when the programmers of the software want to receive a meaningful feedback. This is because when unfinished software is put to actual use, any bugs and errors that it may have can be identified and sorted. Google runs a project called Google Labs (www.google.com/labs). Under Labs Google runs unfinished products not yet ready for a launch. Some examples of such products are Google Transliteration, which allows users to type phonetically in any language using an English keyboard, And Google Wave'(www.wave.google.com) which is Googles real-time social network initiative, it allows consumers to update and connect with their in real time by sharing messages, pictures, videos, and file sharing, etc. Many of Googles most successful products like Google Mail (Gmail), Google Documents (Docs), Calendar, etc are products of Beta testing that got successful reviews and are widely used and accepted today. Commercialisation: Commercialisation is the final launch of the product in the market; it involves the final production and promotion of its products. Proper use of technology is very important for the successful commercialisation of a product. Android is Googles highly successful and competitive smart-phone operating system, the commercialisation of the operating system was highly technological and advanced in nature, and compared to the other smart-phone platforms, like Windows and Apples IOS, it was well advanced. Google commercialised the operating system by venturing with Taiwanese phone company HTC to produce a Google branded phone, the first of its kind, which became highly successful. Also the handset was advertised and can be ordered from Googles search page. It was the first time a internet search based company entered the smart-phone industry. And the rest of the manufacturers like Samsung, Sony Ericsson, etc followed suite with their android handsets. The real technological breakthrough was when Google delivered OTA or Over the Air Software updates for smart-phones with their operating system. No other company has used OTA to update a phones software before, it was basically used to update subscriber settings, but Google made the use of that technology to deliver and optimise the smart-phone software, which was widely appreciated by customers worldwide. This is a good example of commercialising a product with the use of latest available technology. Conclusion Business Leaders today have realised that looking beyond the conventional ways of marketing and adopting the new technology is the mantra of successful business, in current business environment. Firms like Google that constantly aim for the refinement of technology are the new market leaders. Companies have become re-inventive in the way they manage their people, and in the use of technology. Thus we can say that Technology has had an huge impact on the functioning organisations and the process of marketing. Bibliography

Captain Picard: Is He a Good Leader? Essays -- Star Trek Essays Papers

Captain Picard: Is He a Good Leader? In Star Trek the Next Generation : "The Defector," does Captain Picard prove himself to be a good leader? In trying to answer this question, I thought "Well, what makes a good leader? Who do we (the general public) consider to be good leaders?" The most obvious choices popped into my head: President of the United States, Congress Representatives, CEO's of large companies. But after considering these leaders, I did not see how Picard compared to them. After all, he is the Captain of the Enterprise, a military space ship. I guess that makes him more of a Colin Powell type-a U.S. military officer of the highest ranking. It makes sense that U.S. military officers are considered to be good leaders. But, does Picard (as a military officer himself) measure up to the standards of a U.S. military officer? Well, what are the standards of a U.S. military officer? I mean, what characteristics must a person posses in order to reach the level of Colin Powell? I am certain that there are more than a few characteristics one must exhibit in order to become an officer in the U.S. military (not just anyone can be an officer, you know), but the three that I find the most essential are: a person must be able to think rationally in the time of a crisis; a person must display determination and confidence when confronting a crisis; a person must keep in mind those who depend on the decisions he or she is making. If someone possesses these three abilities, I think the person can be considered a good leader. In "The Defector," Captain Picard faces a crisis similar to one a U.S. military officer may face (of course, science fictional war and real-life being understood as two separate occurrences). A Romulan ... ...hat the Federation can definitely depend on to make the right decisions in the time of any crisis. He is a man of rationality, confidence and determination, and understanding of others who depend on him; he is a good leader. That is a fact that cannot be second guessed. Works Cited Star Trek The Next Generation: "The Defector. Videotape. Dir. Robert Scheerer. With Patrick Stewart, Jonathan Frakes, Levar Burton, Michael Dorn, Gates McFadden, Marina Sirtis, Brent Spiner, and Wil Wheaton. Paramount Pictures, 1990. 46 min. Lynch, Timothy. The Defector: a Synopsis and Review. n. pag. Online. Internet. 15 January, 1995. Available : http://cruciform.cid.com./~werdna/sttng/tlynch/defector.rev.html. Shakespeare, William. Henry V. n. pag. Online. Internet. Available: gopher://spinaltap.micro.umn.edu:70/11/Ebooks/By%20Title/shake/ Histories/King%20Henry%20V

Descartes Meditation One Essay -- essays research papers

Descartes' Meditation One   Ã‚  Ã‚  Ã‚  Ã‚  Being a foundationalist, Descartes needs to destroy the foundations of his beliefs so that in his Meditations he will be able to build upon new foundations of undeniable and self evident truths. In order to do this Descartes must first find a valid argument that will allow him to doubt his foundation beliefs and in turn doubt what is considered to be reality. He begins by first noting that one can not trust their own senses, because we can be deceived by our sciences. An example of such would be if one looks at an optical illusion, they are seeing something that is not really there, and therefore are being deceived by their sense of sight. But this is not enough to justify doubting all things, so Descartes offers a different approach, the Dream Argument.   Ã‚  Ã‚  Ã‚  Ã‚  The Dream Argument is essential in because it allows one to logically question not only the senses but their surroundings and actions as well. Although one can doubt that what they see or hear is not really as is perceived; a person can not deny that they are for instance, standing, thinking about how their senses are deceiving them, with their feet planted on the ground, in their bedroom, feeling a little tired and so on. Only if one was, as Descartes writes, â€Å"..insane, whose brains are impaired by such an unrelenting vapor of black bile..† that they believe they are something other than what they are, would one doubt reality, without an...

An Analysis of Wuthering Heights by Emily Bronte

‘A wild, wicked slip†¦I believe she meant no harm’ Does your opinion of Catherine match Nelly’s assessment in Chapters 1-14? Catherine Earnshaw, later Linton, is first introduced to the reader by Emily Bronte in Chapter III. Throughout the novel Catherine proves to be a character whose actions and personality can either attract the audience’s sympathies or quickly alienate them. Nelly’s narration dominates the narrative in chapters 1-14 and it is therefore natural that the reader’s views may be tainted to a degree by Nelly’s assessment of Catherine’s character.Catherine is first referred to in Lockwood’s narration in Chapter III where he encounters her name when he spends a turbulent night at Wuthering Heights. Catherine’s name haunts Lockwood’s sleep as he sees the words ‘Catherine Earnshaw†¦ Catherine Heathcliff†¦ Catherine Linton’ carved numerous times. The haunting quality of C atherine’s name is shown by Bronte’s gothic use of the simile ‘as vivid as spectres’ as these words fill his vision. Lockwood is later confronted by a ghost who sobs the words Catherine Linton as it demands to be let into the house.Indeed this determination to get what she wants is a characteristic of Catherine, which becomes apparent through the remainder of Nelly’s narration as she describes Catherine’s life. This characteristic in particular is a trait that can change the reader’s opinion of Catherine for the worse. However conversely this particular aspect of Catherine’s character can evoke sympathy for her from the reader as it is in part Mr Kenneth’s fault for recommending that ‘she would not bear crossing much; she ought to have her own way’ after her illness in Chapter IX.Nelly’s opinion that Catherine ‘meant no harm’ is proved particularly accurate in Chapter IX where Catherine ap proaches Nelly for the first time as a confidant. Catherine’s innocence in the matter she poses to Nelly is demonstrated aptly though her question ‘Where’s Heathcliff? ’ Sympathy is evoked for Catherine as she finds herself torn between the two men she loves; Heathcliff and Edgar. However Catherine’s true personality is uncovered in the ensuing dialogue in which Catherine describes her fears about Heathcliff and her reasons for marrying Edgar (which do not appear heartfelt).Disapproval cannot be avoided as Catherine’s actions appear to be driven by her social ambitions, which were initially awoken by her first visit to the Lintons, and which eventually compels her to marry Edgar. However while Cathy’s claim that ‘it would degrade me to marry Heathcliff now’ may evoke condemnation from both Nelly and the reader, it can be seen that Catherine is simply the victim of her era. While Wuthering Heights itself is far from the bus tle of society in its position on the moors, Catherine’s desire to be ‘the greatest woman of the neighbourhood’ exemplifies the effect of social considerations on the character’s actions.Catherine’s image is somewhat weakened due to the manner in which she is compared, perhaps unintentionally, to Edgar’s sister Isabella Linton. Indeed the fact that they hold parallel positions within their intimate society and eventually end up sharing the same household allows us to see their differences with greater clarity. While Catherine represents wild nature, both in her high and lively spirits and her occasional cruelty, Isabella represents culture and civilization both in refinement and in her weakness.The reader may disapprove of Catherine in her wild nature however Isabella soon proves in Chapter XII that strength might be an admirable quality for a women at that time as her weakness leads her to elope with ‘Yon’ Heathcliff’. Fr om Chapter XIII onwards the reader, along with Nelly, becomes suspicious of Catherine’s motives as she becomes quickly ill after Edgar gives her an ultimatum. Catherine worked herself into a frenzy with ‘blood on her lips’ and ‘her hair flying over her shoulders, her eyes flashing, the muscles of her neck and arms standing out preternaturally’.While Edgar appears terrified of her rage, Nelly seems to see through Catherine’s behaviour. Indeed as Catherine’s state deteriorates and Edgar turns on Nelly, Nelly recalls ‘thinking it too bad to be blamed for another’s wicked waywardness’ demonstrating how she does not believe the validity of Catherine’s illness. However increasingly throughout Chapter XII Catherine does seem to become ill but despite her state the reader’s sympathy appears to be concentrated on Edgar as he tended her ‘day and night’. His loyalty makes Catherine’s intimacy w ith Heathcliff and her love for the aforementioned seem even orse. Catherine’s general treatment of Edgar, with all his loyalty and love for her, is certainly an aspect of her character which can cause abhorrence in the reader, at points demonstrating the wickedness to which Nelly makes reference. Shockingly in Chapter 11 Catherine describes to Nelly how she ‘want(s) to frighten’ her husband and exhibits her cruelty as she declares that ‘if Edgar will be mean and jealous, I’ll try to break their hearts by breaking my own’. This declaration from Catherine is evidence that her illness was self-inflicted and in a fit of cruelty.In this respect it is therefore hard not to agree with Nelly’s assessment of Catherine’s character as ‘wicked’. However there are points within the novel where the reader cannot help but feel respect for Catherine. The incident in Chapter VI where Heathcliff is mocked by Edgar and retaliates by t hrowing hot Apple sauce in his face is the point at which Catherine demonstrates fully her love for Heathcliff as she shuns the company of others and goes to find him in his room, risking the disapproval of others to comfort the one she loves.In conclusion, Catherine is a character towards whom the reader’s feelings fluctuate due to her raging tempers and occasional infliction of cruelty on other characters. However positively there are incidents, such as the one in Chapter VI that show Catherine’s kind nature and indeed prove that she ‘meant no harm’ despite her wicked ways on occasions.It can be seen that her inability to express her true feelings for Heathcliff, along with his three year absence, drove Catherine to assume the title that Nelly gave her of ‘a wild, wicked slip’. Indeed there can always be explanations to assuage her of this title such as the societal circumstances of her era and the seemingly forbidden love that she harboured for Heathcliff. It is therefore possible to agree to an extent with Nelly’s assessment however there are aspects of Catherine’s character that do not agree with her view.

Fine Art Essay

Art is the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power. Art was originally used to refer to a skill or mastery and was not differentiated from crafts or sciences (â€Å"Art,† 2013, para. 1). Around the 17th century, a shift in modern art began to develop into fine arts, where aesthetic considerations are paramount, are distinguished from acquired skills in general, and the decorative or applied arts (â€Å"Art,† 2013). Sketch aesthetics, also known as esquisses, are preparatory sketches or paintings to quickly capture the idea of a painting (Myers, N. , (2000-2013). The aesthetic of the sketch in the nineteenth-century France). This process was used frequently throughout the time of fine art. The Raft of Medusa by Gericault, and Mount Sainte-Victoria broke traditional fine arts when they combined it with applied arts, which is the application of design to objects of everyday use (â€Å"Applied Arts, 2013). The Raft of the Medusa is an oil painting of 1818–1819 by the French Romantic painter and Lithographer Theodore Gericault (1791–1824) (â€Å"Raft of Medusa,† 2013). Gericault undertook extensive research and produced many preparatory sketches. He interviewed two of the survivors, and constructed a detailed scale model of the raft. His efforts took him to morgues and hospitals where he could view, first-hand, the colour and texture of the flesh of the dying and dead (â€Å"Raft of Medusa,† 2013, para. 2). This portrait depicts the essence of the gruesome fight that occurred at this naval appointment which was on widely controversial topic concerning the competence of the Ministry of Navy. Although The Raft of the Medusa retains elements of the traditions of history painting, in both its choice of subject matter and its dramatic presentation, it represents a break from the calm and order of the then-prevailing neoclassical school (â€Å"Raft of Medusa,† 2013, para. 3). Mount Sainte-Victoria is a series of oil paintings by the French artist Paul Cezanne (â€Å"Mont Sainte-Victoire,† 2013). This landscape is an iconic mountain in southern France that overlooks the Aix-en Provence. Cezanne often included a sketch of a railroad that ran alongside the mountain in his paintings. Cezanne praised the Mont Sainte-Victoire, which he viewed from the train while passing through the railway bridge at Arc River Valley and soon he began the series wherein he topicalized this mountain (â€Å"Mont Sainte-Victoire,† 2013, para. 2). Cezanne was skilled at analysis. He used geometry to describe nature, and used different colors to represent the depth of objects (â€Å"Mont Sainte-Victoire,† 2013). As I can concisely conclude that the Raft of Medusa by Gericault and Mount Sainte-Victoria, in both their choice of subject matter and their presentation, they represent a break from fine arts. These major breakthroughs lead to much criticism, but ultimately led to the rapid change of development in fine arts that influence today’s ideas. These paintings and painters will remain revolutionary topics for years to come. Works Cited:  http://en.wikipedia.org/wiki/Fine_art

Should Zoo Be Banned?

Ban Zoo Background By definition, a zoo is a facility in which animals are kept and displayed to the public. It is a short form of Menagerie, zoological park and garden. The word zoological refers to zoology which means study of animals. An Egyptian queen called Queen Hatshepsut decided to build a zoo about 1500BC and about five hundred years later a Chinese Emperor named Wen Wang founded the Garden of Intelligence. The Garden of Intelligence was an enormous zoo which was full of different kind of animals and lots of ancient statues.During that time many small zoos were established to show power and wealth by rulers from Northern Africa, India, and China. Other well-known collectors of animals were King Solomon  of the  Kingdom of Israel and Judah, and King  Nebuchadnezzar  from  Babylonia. The Roman emperors used to keep private collections of animals or private zoos for study purposes or for use in an arena. The ancient Greeks established public zoos to study animal and p lant life. That time Greek students used to visit zoos as part of their education.In the beginning Europeans did not have the interest to visit the zoos but when explorers bought strange creatures back with them, it strangely renewed the interest of Europeans in animals and zoos. In the modern era the oldest existing zoo was the  Vienna Zoo  in Austria. Tierpark Hagenbeck   is known as the first zoo to use open enclosures surrounded by moats rather than barred cages. The purpose was to keep the animals in touch with nature. My uncle was a zookeeper for over eight years. A lot of times wild animals get injured and If proper care is not given they might have to live a disabled life.For instance, owls have very fragile bones in their wings. If it breaks it creates permanent disorder in its flight. For a flightless owl in the wild life it will be difficult to defend itself easily; it might not survive. â€Å"They pay the price of their beauty, poor beasts. Mankind wants to catch anything beautiful and shut it up, and then come in thousands to watch it die by inches’’ (qtd. in Best 4). There are some people who take a baby animal from the jungle to keep it as a pet. Once the animal grew up it does not look cute anymore, and may become uncontrollable.Therefore, the person takes it to a zoo to live out the rest of its life. Thus, they start to lose some of their natural abilities because zoo do not provide natural environment for wild animals. It may be difficult for an animal to adjust to a different environment if necessary steps are not taken. INTRO Animals are being kept in the zoos has provided people such as children or city dwellers to experience the great biodiversity of the Earth and understand how they behave. These realistic images of the wildlife are nothing like what we could see in discovery channels or books making the zoo a great source of education.It is also true that zoo not only just exposes different creatures to us, but also informs the visitors on each species of animals such as their scientific names, their specialties, what food they eat and their behaviours. Moreover, zoos nowadays are involved in conservation programs of animals that are in the risk of extinction and thus at the same time making visitors aware of them. However, people these days are more interested in the entertainment because many would come to the zoo for picnics (Kazarov 8).Whenever I visit a zoo I see children who are more interested in observing the creatures up closely, ignoring the information board provided for that animal. As for the parents, they are more concerned about taking photos of their children next to the pitiful animal. Even if there really are people visiting to seek the knowledge, do you think that the benefits we gain are worth the suffering of thousands of animals of hundreds or species? Furthermore, in the zoos, we cannot learn as much as a hunter do because we do not see what the animals do naturally, but the unfortunate things done to them. Do we really need zoos?There are many articles, for instance, ‘’Zoos and the end of nature’’ written about how animals suffer inside the zoo. These reasons all the more convinced us that animals should not be kept in zoo, for it is a miserable place that restricts the animal right, mistreat them, and use the excuse of maintaining the endangered organisms to keep their business running. Animals in the zoo should have the every right to be able to do what they want and to be free, but the zoos just have to ruin it. One issue that is common in animal rights discourse involves the use of animals in circuses and animal shows where the animals are forced to do such acts.For those who belong to the animal rights movement, and for all people who have a genuine concern for all animals, it is not good for humans to use animals in entertainment shows because such act is equivalent to exploitation. Respect and compassion should no t be limited to human beings alone. Animals, like humans, have their own natural tendencies. They have their own natural environment where they were originally meant to live and thrive. Respecting the rights of animals includes leaving them in their natural environment where they can grow and enjoy being the animals that they are.For example, certain marine animals require an environment that is composed of salt water and a vast space for them to grow. However, the issue to be considered of is that if zoos want to create a perfect habitat environment for animals it would be costly, and thus many zoos in the world do not do so. And when the zoos do not meet the required standard, what would the animals in the zoos become? In some zoos, especially in my country, the cages are too small that it's more of a cell rather than a place to stay.While visitors laughed and have fun looking at these animals and walking around the zoo, the animals remained bounded inside a cage, like accused cri minals. In some zoos, the condition is worse. The cages might be spacious, the environment close to natural, but how do you think they are fed? Two bananas a day for a monkey; three maybe. Sometimes the zoo seems like a village that recently suffered a drought and the animals inside may be comparable to the refugees from a barren desert. In fact, animals suffered not only physical damage, but also mental problems.According to a report captive animals normally develop stereotypies. For example, we usually see elephants weaving their trunk and head left and right and polar bears pacing incessantly. This could mean that they are frustrated or thwarted due to the poor conditions (Clubb et al 222-223 ). Animals also have emotion, they can be sad, they can be happy, they can be distressed. If humans have even a single shred of sympathy inside them, they should treat the animals with more care, and realise animals need as much happiness as people. Further misdoing of the zoo is the ill-tre atment towards animals.It is not uncommon for humans to treat animals very badly; in roman times, the actions go as far as using them in death matches. However, zoos, which are more than just a collection of animals, have gone more than acceptable in the way they take care of the animals. For example, in Islamabad Pakistan, a female elephant was reported to be poisoned. My friend who was present during the investigation found out that the elephant was overdosed by tranquilizers, as anti-anxiety agent. Further investigations show that the death of the animal could have been avoided if not for the irresponsible actions of the care takers.It seemed that a quarrel broke out between the care takers over the money they gained from the visitors when the visitors rode the elephant and took pictures. It is very horrible to find out that one of the zoo keepers would kill an innocent creature to set the blame onto the other keeper. Even then, the case was closed with nobody charged, as the gov ernment confided the dead elephant's mate until the true culprit was found, which was never. There was also another case; a video report showing a zoo in Oklahoma, G. W Exotic, which had a collection of 1400 animals, of which 200 are big cats.In the video, many of the big cats were treated cruelly; tigers were hit on the nose and sometimes even whipped by the care takers, and using them for shows and performances were not a rare occasion. Some big cats were also used to attract viewers by releasing them to the general public and it has been going on for quite long. According to the specialists, a cub is only allowed to interact with human from two to four weeks. There, they have cub 21 weeks old that are released and brought dangerously close to visitors even when these cubs are carnivores and are known to be ferocious.When this mindless creatures tries to show even a slight aggression they are punished severely even though the zoo made these misjudgements of bringing them to visito rs at this age. A cub was brutally whipped when it accidentally harmed a child. And after all these cruel things reached the media, the authorities came to close down the school, and the insane owner irresponsibly released all the animals from their cage. It is not just one case, not just two. This is happening all over the world. And while only few cases are being uncovered and prosecuted by the authorities, many more animals are suffering their fate in silence.In order to make up for the criticisms due to the reasons above, zoos nowadays may claim that they help protect endangered species animals and at the same time revive them. For example, zoos now have captive breeding programs to increase the number of the threatened animals, as the animals are being monitored and taken care by animal experts. In this way, those animals can be defended from their problem that they would have faced in their natural surroundings. Animals that are usually the prey would be safe from being hunted by their predators whereas predator animals such as lions would not have died due to starvation.This is because zoos keep the same kind together while providing them food. These are at least the arguments that zoos can announce and they also claim that they will be able to release the captive creatures back to the wild. However, is there evidence that the majority of the zoos will be able to perform such task? The answer is no. According to an article more than 95% of the world zoo industries do not take part in official captive propagation and reintroduction initiatives (Laidlaw 4). What is the point of raising the animals where there is no certainty of releasing of them?Suppose there are a small number of zoos that actually reintroduce their animals back to the wild, will it be successful? The animals that they have been raising will have lost their animals instincts as a result of being kept in a place without the interaction between animals of different species, being confined in a small place causing lack of exercise and being given food instead of the animals working for themselves. In addition, there will be animals that are born in the zoo in which they never have the jungle experience.Take tiger for example, for them to survive, they must know other animals’ behaviour in order to hunt and they must have strong legs. But how can they perform that when they have not been in contact with other creatures and how can they jump and run quickly without the having to hunt before? It will be just like my house’s pet dog which does not know how to cross the road. Let’s just pretend that the zoos have managed to teach them, but there are still further issues and that is the number of red list species that zoos are actually conserving.According to a report it was found that the CCZ, 13 zoos in the UK, known as the Consortium of Charitable Zoos, only keep 3. 5% of the animal species that are in the threat of extinction, and the majority them are the least concerned species. Only 24. 7 to 29 % of the zoos’ animals are in the red list zone (â€Å"Animal† 3). This in a sense mean that, zoos are not capable of doing conservation of endangered animals, plus it also means that there are still many other creatures kept in the zoo that are not threatened. An eagle should be seen soaring through the sky spectacularly, a lion roaming he jungle fiercely; it is such a sad event to see them restricted in the zoo. What we see in the zoo are not really the animals that we see, but rather a figure that resembles the images of the creatures of what we learn in the school. What I would define a zoo, is a large prison that holds tons of innocent animals as prisoners in order to make money. As humans cannot live with animals in the jungle, same happens with animals. Animals are part of nature and increase the beauty they are not made to keep in zoos and earn money.Did we also ever realize that we are actually paying money to the zoos to see such prisoners for our entertainment or education purposes? Indeed, a zoo is a business centre; all they do is to make profit such as from animal circuses, animals trading. Moreover, they would try to cut down the cost of building a healthy natural habitat, at least not for every species, and they would feed animals with a limited amount of food where the food might not be of proper nutrition. To make matter worse, poorer countries do not have good facilities or the budget, even for a certain individual species.Even for conservation of endangered species, they do not invest their own money, but accept donation from people and wildlife companies. In zoos like that we will normally see a donation box presented next to the threatened species. If they are really providing help for the protection of wildlife, why not use their own fund. Finally, with strong voice, we can say that Zoos should be ban in human societies because it’s nothing but a giving pain to the an imals in many ways. Work Cited â€Å"Animal Ark or Sinking Ship? †. Born Free Foundation. July 2007. Web. http://www. bornfree. org. uk/fileadmin/user_upload/files/zoo_check/animal_ark. df. Nov 24 2012. Clubb, Ros. Mason, Georgia. A Review of the Welfare of Zoo Elephants in Europe. University of Oxford. 2003. Print. Dr. Best, Steven. â€Å"Zoo and the End of Nature†. University of Texas. 1999. Web. http://www. zoocheck. com/articlepdfs/Zoos%20and%20the%20End%20of%20Nature. pdf. Nov 22 2012. Kazarov, Elena. â€Å"The Role of Zoo in creating a Conservation Ethic in Visitors†. Australia, Sydney Washington University in St. Louis. 2008. Web. http://digitalcollections. sit. edu/cgi/viewcontent. cgi? article=1579&context=isp_collection. Nov 24 2012. Laidlaw, Rob. â€Å"Reintroduction of