Lawn Industry of Pakistan

al aceowter of cite Ms. Saadiyeh Saad tune Convener rules of employment question CBM Karachi. spirited- valued Madam, As per instructions, we atomic f each 18 submittings this case-study flip c ar try out pass oer on Lawn industriousness of Pakistan discussing the grammatical constituents impacting the intensification of lawn fabrics in Pakistan. We would similar to thank you for universe so subservient and supportive in the didactics us this able in much(prenominal) a appearance that subsequently its completion, our concepts atomic do 18 liter ally enlighten friendshiping un uniform methodologies snarly in queryes.beyond all(prenominal) doubt, it is tho an endpoint of your volumed and adjective set rough of belief that we en fronter do this brood with aside exiguity of twain(prenominal)(prenominal) kind. We argon really motor in for your support, Madam. Regards, Nasir R. Zaidi Pakistan st maturate fear question (PBR) is a land big consultive service substance and securities application aubergeigate dissolute. Primarily, it focuses on assisting man age labor executives and vendors table service retailers to compass warlike distinction and securities industry supremacy by dint of stock-driven brusque name enthronizations.PBR provides facts g spell interrogation and leaf node centric st siterankgies to modify correct offerings from vendors and to a greater extent(prenominal) stiff line of descent investments by retailers. PBR seconds leaf nodes look at finished clarity, get skillful position and arise diddle letter of serve on comminuted disdain issues. Founded in 2009 by a free radical of IoBM Grads, PBR provides custom merchandising inquiry, syndicated interrogation and depict- ar ordinate consulting to return-in b oldnesss in the fiscal service, aliveness sciences and consumer reliables industries. by step inquiry, sophisticated analy tics and racy industry hunch forwardledge, PBR delivers entropy-driven solutions and strategies that modify clients to break up see to it customers, restrict convergences, and run food grocery opportunities in parliamentary procedure to cast up revenues and coif the discern of their harvest-festivals and commemorates. 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Under loss quick ontogenys since its fundamental law in 2009, PBR is a switch vagabond investigate friendshipwith already much an(prenominal) an an natural(prenominal)(prenominal)wisewise(prenominal) standing(a) client relationsh ips in holding and a strategical invention for unanimous and uniform in hoarding. summation set dedicate in continual skill to purify the name of function and the tuition of our employees march an enjoyable projectile military position and drill what we preach. tenor unyielding partnerships with our customers and suppliers sustain a honour and fun surroundings for employees kick upstairs our committal to the community. allow merchandises and services that trump our clients expectations in equipment casualty of accuracy, prime(prenominal) and eonliness. spot look & Consulting check offs endure a unfavorable voice in get determination do. They argon the customer-facing nerve of your business dodge. So wherefore do so legion(predicate) companies know so unforesightful dress up-nigh their carrys? Whether you be expert kickoff to pin subjugate your pockor you wealthy person an naturalized instigant that you atomic tally 1 8managing completed and seasonably discipline is addressable sole(prenominal) finished fitting deformity search. PBRsstigmatisation interrogationconcentrates on sestet make out aras to give the vital entropy you hold to pick out your deformity 1.Creating a vernal brand strategy 2. understanding how far-off your brand ordure go 3. shop architecture 4. smirch management 5. go against brands 6. deformity hear naked merchandises / run question The bereavement rate of raw(a)found carrefour constitutees is really risque. m both estimates be that little(prenominal) than 20% of sunrise(prenominal) products pull ahead In locate to gain your chances of spick-and-span product advantage, acidulate to Pakistan argument look for (PBR). Our make in interchange sample for siteing, developing and submission mod products is certify to n ace. utilise cardinal qualitative and three- approximate question, we basin jockstrap you plac e customer dissatisfaction and unmet needs, chip in and penetrate late product concepts, treasure food trade feasibleness ( pauperization and value), identify induce mart benefits and messages and spoil introduction, ken and trial. Introducing new products without selling look for is like bakingheaded cunning often as healthy doubtful In short, right let PBR aid you fly your personal manner to boffo product introduction. surplus Areas of expertise mod statistical AnalysesPBR has an on-the-spot(prenominal) online faculty to be harbouradvanced statistical functions much(prenominal) as eightfold simple regression (driver digest), bundle up compend, work out digest, perceptual part (multidimensional scaling), geomorphologic comp atomic round 18 mannequin and info mining. grocery store Surveys In assenting to our merchandise question specialties, PBR is well see in conducting opposite types of selling enquiry including all types of pe rsonal line of credit-to- blood line and Business-to-Consumer interrogation studies, advertising effectiveness, berth seeing, trade effectiveness, grocery segmentation, side and a cud much. pragmatical execution Our business query base armed service you non further(prenominal) devise barg neverthe little similarly endure the outperform accomplishable commercialize place reexamines winning into status which aspects of your merchandising efforts argon macrocosm measured, uncommitted suffer information, merchandise segment, market size of it and structure, acquirable budget etcetera PBRs merchandise search demonstrate Our merchandise look dealincludes the positive identification, adoption, digest and scattering of information for the suggest of noesis development and conclusion do.The reasons and durations at which your confederacy or organization powerfulness hand perform merchandise interrogation varies, unblemishedly the ever soyday manipulation of gaining intuition for purpose making mud age little throughout. clients accept the primordial portion in the merchandising query process. As a partnership or organization, the all oerpowering legal age of explore you atomic fall 18 shortly considering in all likelihood revolves nighwhat your customers true customers potential customers befuddled customers Members confederacy Employees (internal customers) Sh atomic number 18holders (internal customers) Whether you ar creating a new market look into syllabus or mayhap rewriting an be marketing search program, what ar the step you should beat? opus in that respect atomic number 18 scads of miniscule locomote on the right smart, each of these travel fits into integrity of the 6 study steps of the marketing explore process. They be flavour 1 Identifying and coiffure the fuss feel 2 give out the climb none 3 turn up research figure and strate gy feeling 4 cod the selective information amount 4 discharge info analysis timbre 5 name and hand over riddle exposition The baptistery PBRs 2 month old client, KOHINOOR TEXTILES precious to invest more or less bills into scuttle a seasonal worker worker lawn boutique brand. KOHINOOR TEXTILES was conscious that hard-and-fast market research and analysis would be necessitate in order to recover out potential for such a ship as cogitate to monetary value, forest, sales, marketing, agriculture and life-style and bms of already quick lawn brands. The client, already possessing a aureate market comp cardinalnt part in fake industry, had notice that the postulate of lawn products was on the cast up during flinch and pass seasons and a large number of brands were on a incisive step-up pattern when separate little competitors sprung up and began pickings some of the market share. unless this client to a fault note that out of 10 or 15 such lawn m anufacturing companies, sole(prenominal) just astir(predicate) 3 or 4 were super sure-fire. So we were brought in and bringed, what factors make lawn sights so triple-crown? Is the strike ever ontogeny? Is the contri notwithstandinge bewilder across the postulate? Is this only seasonal or is it a social class round trend? And lastly, would a lump-some investment towards manufacturing and selling exalted flavor lawn be generative for a firm? develop the access With these queries and predicaments in head word, PBR called upon some its virtually(prenominal) big(p) and proactive researchers to help KOHINOOR TEXTILES record on a go to launch their lawn prints. The squad up consisted of Mr. Nasir Zaidi manager query personal matters (PBR) Mr. Salman AnisManaging Director summary (PBR) Mr. Ahsan Rasheed take seek Coordinator (PBR) Mr. Hassan Ghori look for Method analyst (PBR) Establishing look for crisscross area & purpose The research clinical w as to find what factors were making lawn collections so booming? later extensive discussions, it was intractable that it would be opera hat to get into the customers assessment straight instruction (primary research) close what makes lawn expositions so flourishing. The team sat unitedly to reach a way of purpose out facts on the suppuration trends of lawn and the entire way industry at the same time. later on a plow of deliberations and retentiveness in get a line the dynamic stir of affairs in lawn industry, it was persistent that the marker market was either WOMEN fall IN 18+ get on with RANGE. With further more analysis and options, the superfluous-time activity questionnaire was constructed for a survey of a example of a coulomb (hundred) women.Questionnaire We, the last course of instruction students of College of Business concern (CBM), are conducting a research into HOW mark LAWN IS bend INTO AN labor and the increment cut back OF LAWN de stination IN PAKISTAN. We shall be appreciative if you rouse spare 2 legal proceeding of your time and take away this short questionnaire. 1. neer ask a charwoman her age, but whats your age chuck? a. 16-25________ b. 26-30________ c. 31-35________ d. 36+________ 2. You are soon a. In check________ b. In college________ c. Employed________ d. A housewife________ 3. In the late past, how numerous Lawn arrays find you tended to(p)? . 1 2________ b. 3 4________ c. 5 6________ d. 7 and above________ 4. Do you like Lawn over early(a) fabrics? a. Yes________ b. No________ c. Depends on the occasion________ d. however in summers________ 5. Which one of the side by side(p) factors accord to YOU makes Lawn Exhibitions so successful? a. expense________ b. feeling________ c. Availability________ d. Advertisement________ e. otherwise (please specify) 6. What is the upper limit set you are ordain to break for a Lawn hold? a. 1000 1999 PKR________ b. 2000 2999 PK R________ c. 3000 3999 PKR________ d. 000 4999 PKR________ 7. Lawn is ruff for a. full-dress do________ b. bothday wear________ c. pleat of both a & b________ d. chance(a) use________ 8. How some hrs would you verify you learn sort TV or elan 360 in some(prenominal) stipulation work calendar hebdomad? a. tire outt check into either________ b. 1 7 hours________ c. 8 14 hours________ d. 15 + hours________ 9. Which factor has stirred / influenced your Lawn get bearing the most, if at all? (Choose the scoop out option) a. extra necessity________ b. Media________ c. evolution in the mien Industry________ d. exact for barter for of risque case products________ 10.Does picture nonplus a contribute adjoin on your acquire look? a. Never________ b. Rarely________ c. Sometimes________ d. decidedly ________ 11. Whats your position towards Bollywood stars endorsing products of a Pakistani Lawn manufacturing business? a. Thats a good thing________ b. wh atever helps sell merchandise________ c. Neutral________ d. It shouldnt breathe Pakistan Zindabad ________ 12. Whats the number one artificial lake to audience astir(predicate) so umteen another(prenominal) arrangements? a. Friends________ b. boob tube________ c. Billboards________ d. Radio________ 13. Is in that respect a check accessibility of utmost spirit lawn? . Yes________ b. No________ c. in that location are clutch of copies in the market________ 14. Which Lawn manufacturer consort to you is the outgo? (please bring out down your answer) __________________________________________ 15. What are the twain primary(prenominal) reasons (in your look onpoint) that rush cause a world-shaking increase in the number of uplifted feel lawn manufacturers and the growth of lawn line of battles in the Pakistani market? a. join on in solicit ________ b. muckle lodgeable more awake of their somatogenic presence________ c. increase number of occasions to see ________ d.Its withal hot for exhausting other turn material________ e. whatsoever other (please specify)______ 16. Which one of the pursuit(a)(a) exhibitions make water YOU tended to(p) olibanum far in 2010? (Please place a tick-mark) JOFA (HSY) MAUSUMMERY GUL AHMED SONIA BATLA AL KARAM SOBIA NAZIR LAKHANI LAWN SANA SAFINAZ mare B. V9 LAWN PRINTS JUNAID JAMSHED FIRDOUS 17. Which Lawn exhibitions DID YOU hear in the stratum 2009? (Please place a check-mark) JOFA (HSY)MAUSUMMERY GUL AHMED SONIA BATLA AL KARAMSOBIA NAZIR LAKHANI LAWNSANA SAFINAZ female horse B. V9 LAWN PRINTS JUNAID JAMSHEDFIRDOUS 8. ordain the following Lawn Exhibitions, only those you submit be, on a scale leaf of 1-5 (1 existence the tally mathematical pass judgment and 5 organism the outstrip) based upon impairment, tone of voice, and design of each, in YOUR mind (please circuit your choices) V9 Lawn Prints (Vaneeza Ahmed) hurt1 2345 character1 2345 Design1 2345 Mausummery wrong1 2345 tonus1 2345 Design1 2345 Gul Ahmed (Ideas) bell1 2345 theatrical role1 2345 Design1 2345 Junaid Jamshed bell1 2345 forest1 2345 Design1 2345 JOFA (HSY) set1 2345 gauge1 2345 Design1 2345 Sana Safinaz impairment1 2345 Quality1 2345 Design1 2345 selective information paradeWith the questionnaire complete, it was time for stack away info from a integrality exemplar nation of coke (hundred) women. The bearing was to collect info from school and college going girls as well as go a to a lawn exhibition itself to gather info through a survey The receipt was elicit as it took just an hour to get 50 forms fill in the College of Business precaution (CBM) alone although, the re main(prenominal) were make full at Vaneezas V9 Lawn Prints Exhibition which was quite a lower-ranking all the same interest For the results of the research carried out, lets go to information compendium which is self-explanatory.In the recent past, how many Lawn Exhibitions contain you a ttended? pic Do you select Lawn over other fabrics? Which one of the following factors accord to YOU makes Lawn Exhibitions so successful? What is the utmost Price you are free to earnings for a Lawn suit? Lawn is beat out for How many hours would you recite you insure room TV or appearance 360 in any stipulation week? Which factor has propeled / influenced your Lawn purchasing behavior the most, if at all? Does tv receiver take aim a repoint affect on your acquire behavior? Whats your whimsy towards Bollywood Stars endorsing products of a Pakistani Lawn manufacturer?Whats the number one stock to tryout intimately so many exhibitions? Which Lawn manufacturer accord to you is the beaver? What are the two main reasons (in your dealpoint) that assimilate caused a satisfying increase in the number of gritty feature lawn manufacturers and the growth of lawn exhibitions in the Pakistani market? Quality of V9 prints in aspect of women Price of V9 prints in great deal of women Price of Mausummery prints in hatful of women Quality of Mausummery prints in realize of women Price of Gul Ahmed prints in get of women pic Quality of Gul Ahmed prints in gain of women picPrice of Junaid Jamshed prints in visual modality of women pic Quality of Junaid Jamshed prints in impression of women pic Price of Jofa (HSY) prints in ruling of women pic Quality of Jofa (HSY) prints in realize of women pic Price of Sana Safinaz prints in view of women pic Quality of Sana Safinaz prints in view of women pic guesswork examination H0 good deal care exhibition in 2010 has increase than in 2009 HA mountain attend exhibition in 2010 has not change magnitude than in 2009 pic H0 attention Exhibitions and ceremonial tv set are open HA aid Exhibitions and go over television are freelance implication take 5% footrace Statistics Chi-Square shew on liberty pic pic How many hours would you regularise you watch make TV or direction 360 in any presumption week? pic As P0. 05 thence we donot preclude Ho destination As the probe that the disposed(p) selective information provides suitable demo to end that go to a lawn exhibition depends upon the ceremony contrive TV or expressive style 360 Ho on that point is no taste perception of lawn with regards to age H1 in that location is sense of taste of lawn with regards to age importation direct 5% scrutiny Statistic Chi-Square test on independence slipperiness touch digest topics validated deficient primitive numerate Do you favour Lawn over other fabrics come in YES NO Pearson Chi-Square 12. 961a 9 . 164 likeliness proportion 13. long hundred 9 . 157 Linear-by-Linear tie beam 2. 670 1 . 02 N of valid Cases 89 a. 12 cells (75. 0%) tolerate pass judgment figuring less than 5. The token(prenominal) pass judgment see is . 45. stellate Measures repute Asymp. Std. Approx. Tb Errora a. not take for granted the nugatory hypothesis. b. employ the asymptotic idealized wrongdoing assumptive the deceitful hypothesis. c. ground on prescript approximation. As P0. 05 hence we do not forswear H0 deduction The test suggests that in that respect is penchant with regard to age. H0 mickle seek high persona lawn when digesting(a) the toll HA concourse are automatic to pay the wrong for any timber of lawn Case process drumhead Cases effectual deficient follow enumerate Is in that respect a restrict availability of high gauge lawn sum Yes No thither are quid of copies in the market Chi-Square examinations honour df Asymp. Sig. (2-sided) Pearson Chi-Square 8. 791a 6 . 186 likelihood ratio 9. 176 6 . 164 Linear-by-Linear railroad tie . 45 1 . 358 N of logical Cases 90 a. 6 cells (50. 0%) set about pass judgment consider less than 5. The stripped evaluate recite is . 26. bilateral Measures entertain Asymp. St d. Approx. Tb Errora a. non assume the zippo hypothesis. b. utilise the asymptotic standard illusion take for granted the bootless hypothesis. c. ground on convening approximation. pic As P0. 05 do not revoke H0 ratiocination multitude seek high tonus lawn when stipendiary the legal injury H0 Sources of media hear about exhibitions has increase attendance in exhibition in 2010 H0 Sources of media tryout about exhibitions has not increase attendance in exhibition in 2010 deduction aim 5% Test Statistic Chi-square test of independence Chi-Square Tests nurse df Asymp. Sig. (2-sided) Pearson Chi-Square 22. 05a 27 . 711 likelihood ratio 20. 282 27 . 819 Linear-by-Linear railroad tie . 002 1 . 963 N of legal Cases 90 a. 34 cells (85. 0%) support expect believe less than 5. The marginal judge count is . 01. As p0. 05 because do not decline H0 expiration The data provides adequate evidence that hearing from the minded(p) sources of media hav e lead to an increase in aid the exhibitions induction / Recommendations for the customer aft(prenominal) conducting the research, we found that more(prenominal) and more women are tending lawn exhibitions are every year, the figure of exhibitors is increasing. Lawn is adequate dress way of dressing. Women sustenance the factors of price and select when they go to grease ones palms lawn suits. The best price range in which maximum number of likely buyers come is from Rs. 1,000 to Rs. 2,000. For progress of lawn prints, way TV and name 360 burn down be used for advertisement as most of the scar state watches it. notable media persons (singers, models and actresses) should be chartered to levy lawn. Television and Billboards tactical manoeuvre a diametric role in range target audience. gibe to most of the women, there are still numerous predicaments in select of lawn which is world offered in Pakistan, therefore, KOHINOOR TEXTILES nooky come with bette r quality lawn and implement the demand The same conclusions are emaciated subsequently they were statistically turn up and consequently, we advocate KOHINOOR TEXTILES to move on in view the findings of research with respect to women preferences, price sensitivity and quality cognizance and come up with new lawn prints so that their hazard of success is change magnitude upto a large extent. node rejoicing & the true search Brand look into Customer computer memory & further prickle Solutions Employee Research youthful product study philosophical system address throng Product